Does Google even want to beat the iPhone? 



Apple iPhone 14 Pro Dynamic Island

I concluded in late October that the iPhone is Google's most important mobile product. At the time, a report said that Google paid Apple $18 billion in 2021 to be the default online search engine on the iPhone.


Fast-forward to early May and court documents from the government's antitrust case against Google say the search giant paid $20 billion in 2022 for the same honor: Google Search would be the default search engine in Safari on iPhone. I wouldn't be surprised if that figure continued increasing in the following years.


After all, Apple sells some 200 million iPhones each year, including brand-new converts. The more iPhone users there are, the more Google would have to pay for the privilege of being the default search engine on iPhones.


All this makes me wonder if Google really wants to beat the iPhone, or whether all the hits at Apple over the year are just for show.


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