Samsung’s first mixed reality device probably won’t be a real Vision Pro rival



Qualcomm, Samsung, and Google execs talking about next-gen mixed reality headset tech at Unpacked 2023.

The Apple Vision Pro features a sophisticated hardware and software experience that no augmented reality (AR) or virtual reality (VR) headsets available on the market can match. Rivals like Meta have criticized the expensive Apple spatial computer more than once, but I'm certain the Vision Pro alternatives of the future will draw inspiration from Apple's gadget.


One of these devices might be the mysterious Samsung XR headset. The Korean giant is developing it in partnership with Google and Qualcomm. XR stands for mixed reality, so it would be a device that can support augmented and virtual reality experiences, just like Vision Pro.


If all this sounds new to you, I wouldn't be surprised. Samsung invited Google and Qualcomm on stage during its Galaxy S23 event in February 2023 to tease the "next XR experience" they're building together. More than a year later, that experience isn't here. But could we see the gadget at Google I/O 2024 next month?


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