Aldi Ireland jokes about M&S Colin the Caterpillar battle on Twitter


With the news of M&S beginning legal action against Aldi for infringing their Colin the Caterpillar trademark, the Aldi Ireland Twitter account is speaking out.


It has been reported that the British retail giant had taken a case to the High Court to prevent discount retailer Aldi from selling their Cuthbert the Caterpillar cake or creating any similar product in the future.


They said that the product is 'riding on the coat tails' of their brand, and lodged an intellectual property claim arguing that the similarity of discount supermarket Aldi's caterpillar cake product to their own Colin the Caterpillar, may lead customers to believe that they are of the same standards.


While the cake is only sold in the UK, the Aldi Ireland Twitter account certainly isn't keeping mum on the situation.




In a series of cheeky tweets, the supermarket shared an artist's impression of Cuthbert in court, putting the character cake on the stand.


In another tweet, they ask television's Judge Rinder, "How's your diary looking? Asking for a friend."


"Marks & Snitches more like," it joked in another.








The UK account has been posting the same tongue-in-cheek tweets, including a sinister packaging update.






They even made reference to a recent deleted tweet by Dulux, who responded to their sponsorship deal announcement from Tottenham Hotspur FC with a photo of an empty trophy cabinet.




Aldi launched the #FreeCuthbert social media campaign in response to the court case from M&S, with social media users picking sides in the cake battle.


Lidl Ireland even got in on the fun.




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