An Post has today launched their new Christmas campaign, 'Make a Memory'.
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The new ad tells the story of how Christmas traditions have the power to unite generations, even as we continue to adapt to the new normal.
With families kept apart right now, An Post and their advertising agency Folk Wunderman Thompson, came together to create a narrative about how important it is to send a Christmas card this year to the ones you love.
Speaking about the campaign, Julie Gill, Commercial DirectoratAn Post said:
"At An Post know the sheer joy and delight that a Christmas card coming through the letterbox brings for so many and this campaign highlights how, even the smallest of gestures, can conjure the happiest of memories for many.
"While this Christmas will be different to what were used to we want to shine a light on the happy memories that have already been made through the years and the power they have to carry us through to all the great Christmases that are yet to come.
"This year we want to encourage the nation to relish those memories with family and friends and maybe even start some new traditions, like the kids sending a Christmas card to their grandparents, which will spark joy and give them that much-needed lift."
Karl Waters, Creative Partner, Folk added:
"Theres so much magic in sending a Christmas card.
"Its the perfect way to tell a loved one youre thinking of them, and they hold memories that represent a time and a place.
"This year well all be thinking of Christmass from years gone by, in the hope that this one can mean the same.
"And of course it can, so long as we connect with our loved ones in some way, and sending a card will always hold the same meaning."