The firm also unveiled its new Fitness+ subscription service and its Apple One subscription bundles
Apple announced two new Watches, the Series 6 and the slightly cheaper Series 6 SE for those on a budget.
Almost 1.5 million logged in to the YouTube livestream of Septembers Apple event.
A new eighth generation iPad has also been revealed, along with a new iPad Air that includes the firms fastest ever A14 Bionic processor.
This blazing fast chipset will also be in the next generation of iPhones set to launch in October.
The company also launched Fitness+ subscription service, and an Apple One series of bundles, the best of which sadly is not available in Ireland.
The new iPad Airs all-screen design means Touch ID is now located in the power button at the side.
It has a 10.9in screen and a sharp resolution with 3.8million pixels across the display.
And it comes in five colours, including a pale blue and rose gold.
Apple also released the eighth generation of the standard iPad which uses the A12 Bionic processor.
Tim Cook said the US tech giant sold more than 500 million iPads since the first device was shipped 10 years ago.
Watch Series 6
Watch Series 6 arrives in new colours with improved health-tracking and better battery life.
Its Blood Oxygen sensor offers users even more insight into their overall wellness.
Watch Series 6 delivers many notable hardware improvements, including a faster S6 System in Package (SiP) and next-generation always-on altimeter.
The new Watch runs on watchOS 7. It brings sleep tracking, automatic hand-washing detection, new workout types, and the ability to curate and share watch faces.
Apple says its aim is to encourage customers to be more active, stay connected, and better manage their health in new ways.
The Series 6 device is 20 per cent faster than its predecessor. It includes all the features previously included such as ECG, SOS alerts and fall detection.
The company also released a more affordable Watch SE. This uses the S5 system-on-a-chip first introduced on the Watch Series 5.
It has the same, big display as the one on the Series 6, along with the same accelerometer, gyroscope, compass and altimeter.
The company enters the fitness app sector with Fitness+.
It links up with the Apple Watch and offers immersive studio workouts that include everything from cardio to yoga.
The new fitness subscription service costs 10 per month or 80 per year.
There were three Apple One plans unveiled, but only two are available in Ireland. Neither comes with much cloud storage.
Individual includes Apple Music, Apple TV+, Apple Arcade, and 50GB of iCloud storage for 14.95 per month.
Family includes Apple Music, Apple TV+, Apple Arcade, and 200GB of iCloud storage for 19.95 per month. It can be shared among up to six family members.
Last but not least, CEO Tim Cook reminded everyone that the new software upgrades will be available free tomorrow. These include watch OS7, iPad OS 14 and iOS 14.
So when can I buy the new products and services?
The new iPad Air will be available starting next month on apple.com and in the Apple Store app in 30 countries and regions, including Ireland. Wi-Fi models of iPad Air will be available with a starting price of 667.95 and Wi-Fi + Cellular models start at 805.65. The new iPad Air comes in 64GB and 256GB configurations and silver, space grey, rose gold, green and sky blue colours.
The eighth-gen iPad costs 392.50 and is avaialble now to order and in stores on Friday.
Watch Series 6 (GPS) starts at 422 and is available to order now and in stores Friday. Watch SE (GPS) costs 294.10 and is available to order now and in stores Friday.
No actual release date was given for Apple One or Fitness+ availability.