The Irish Cancer Society and creative agency Folk Wunderman Thompson have launched the 'Still Here' campaign, drawing awareness to the fact that despite the ongoing COVID-19 pandemic, cancer is Still Here and so is the Irish Cancer Society.
The campaign provides a poignant and stark reminder of the devastating effects cancer has on the lives of patients, survivors, and families.
However, it also looks at the positive ray of light shining through from the unwavering support of friends, family, and the Irish Cancer Society while the rest of the world stood still for the last 12 months.
Still Here features real-life cancer patients and survivors at different stages of their cancer journeys including cervical cancer campaigner Vicky Phelan and Saoirse Ruane, who appeared on the Late Late Toy Show in 2020 to share her story.
The new campaign launches today, March 1, and will be live across TV and social media:
Speaking on the campaign which launched today (March 1), Enda Kelly Managing Director & Head of Strategy at Folk said:
"Our brief for this campaign was clear - while weve all been focussing our efforts on beating Covid-19, theres a forgotten C that hasnt gone away. 25 people every single day die from cancer in this country.
"Every week over 800 people hear the words, youve got cancer. So with this campaign, we wanted to document the real-life side of a cancer journey its not just about the stats and figures, these are the real people and real families who have been battling on over the last 12 months and will continue to do so with the support of the Irish Cancer Society."
Adding to this, Conor King, Acting CEO Irish Cancer Society added:
"The effects of the pandemic have left every inch of our health service under immense pressure but cancer knows no boundaries, is unaffected by pandemics and remains a constant presence in our communities.
"Weve spent the last 12 months encouraging anyone with symptoms to contact their doctor but figures show that one in four didnt attend a GP or hospital appointments from March to June this is a direct result of the pandemic.
"We want this campaign to draw the publics attention to the fact that cancer hasnt gone away and neither have we".