Beyoncé put Cécred shade and wig-wearing allegations on mute in a new wash day tutorial with her long, healthy natural hair.
Source: Julian Dakdouk/Parkwood Media / Getty
The most shocking thing about Beyoncé’s natural hair reveal is that it’s been hiding in plain sight all along. The multitalented mogul sent the hive into haircare hysteria with a Cécred sneak peek at her luxurious locks. She dipped into the “au naturale” archives for an instantly viral video about how Cécred is the secret to her healthy honey-blonde hair.
On Sunday night, Beyoncé took to Instagram to star in the latest Cécred tutorial. She revealed that the rollout’s rationale was to let the quality of the products “speak for itself” before she hit us with that long-flowing flex.
“Now that Cécred is known for the quality and what it does for your hair, I think it’s about time that it shows you what it does for my hair,” she said.
“It has been such a special experience seeing all of your #cecredwashday rituals all over my timeline… I just had to join in with something I had in the archives,” she wrote, hopping on her new company’s wave.
The Cowboy Carter star didn’t call us all “broke and bald-headed,” but it’s hard to hear clearly over all that VOLUME her hair has!
Beyoncé & Her Hairstylist Neal Farinah Shut Down Wig-Wearing Rumors With Cècred Hair Tutorial
Source: Julian Dakdouk/Parkwood Media / Getty
Beyoncé addressed all the conversation about her signature hair color, style evolution, and what’s been under those wigs all along.
“Being disruptive and challenging everything people feel should be the process has always been exciting to me. My hair and music seemed to do that a lot over the years…” she continued.
“Maintaining 25 years of blonde on natural hair through all the experimenting I do has played a huge part in developing @cecred’s products. It’s the hardest to keep color-treated hair healthy and strong, but @cecred is here. All quality, with NO shortcuts. Congratulations to the entire CÉCRED team for contributing to developing award-winning products.”
“Now that cecred is known for it’s quality, I can show you what it does for my hair….” Is a flex.
Because hello? The quality should be the focus. I am so glad the cecred rollout prioritized that, because it created a standalone appeal that translates beyond the celeb founder. https://t.co/0kuS5hOLcG
— Doreen???????? (@Doreenglm) April 22, 2024
In the voiceover, Beyoncé addressed the backlash Cécred initially received. She shut down rumors that the world only ever sees her in a wig. The “16 Carriages” singer also called out the “bulls**t” of assuming that means she can’t have her own healthy hair. She actually credits the products with maintaining her color-treated curls.
“The stigma and misconception is that people who wear wigs don’t have long and healthy hair. That’s some bulls**t because it ain’t they business,” she explained.
Mama Tina tried to tell us! A shot clip taking the camera down to Bey’s scalp was a throwback to Ms. Tina’s viral “au naturale” video.
beyoncé referencing ms. tina’s iconic “au naturale” video for cécred pic.twitter.com/bLFLhfwpD4
— COWBOY ★ BEY-Z (@beyzhive) April 22, 2024
The hair extraordinaire who maintains Bey’s blonde crown, Neal Farinah, also entered the chat. The global stylist for Cècred referenced perfecting his wig and weave techniques for Beyoncé to keep her curls “flourishing,” as she described.
We’ve seen the magic Neal’s hands work for the past 18 years, and the new Cécred tutorial was even more impressive.
Whew, look around all the haters on mute! Meanwhile, the hive is going haywire! Check out more of the reactions to Beyoncé’s Cécred tutorial below.
Beyoncé cleared every rumor and piece of gossip people thought they had, lmao! ???? I love how she wanted her audience to try Cecréd on their own before she put her stamp on it ????????
— DOM ???? (@fairybrandmuva_) April 22, 2024
Beyonce is truly a marketing genius ????
You can tell her and her team listened to the feedback and criticism of the launch of her hair care product line Cecred
Many people said the brand made no sense, because they believed they never saw her real hair
People also said her… pic.twitter.com/6ThiuNQ6Fg
— Sierra Nicole (@itsSierraNicole) April 22, 2024
I hope after this Cecred promo of Beyoncé washing her hair people will FINALLY drop the talk about her hair. She shows her hair like 80% of the time, y’all just associate long, straightish, blondeish hair with whiteness and that’s a ???????? problem https://t.co/XmSiHRWKTS
— Eva Styles (@MissEvaStyles) April 22, 2024
Where are the goalposts going to move now?
Stay tuned. #CECRED pic.twitter.com/BQOLK1XowQ
— Lovely2BMe ???? (@Lovely2BMe81) April 22, 2024
Nobody:
Beyonce in that Cecred video: https://t.co/ubxINCRdKI
— Again, for Taquita! (@CoriAgain2) April 22, 2024
You know what I love about that video? It was the hair she had on at the CéCred launch party! Whilst people were rolling around and screaming into the vacuum she was walking around with this in the back until she was ready to clock the haters!
— Ogranya’s Brenda (@Vanessa_ohaha) April 22, 2024
