Apple’s first GenAI partner for the iPhone could be a big surprise

The iPhone will get generative AI powers courtesy of iOS 18 this year, according to virtually every recent rumor. We've seen an increasing number of reports in recent weeks detailing Apple's unconfirmed plans for adding more AI features to the iPhone.

Apple is also releasing more research papers that detail its ongoing work in the field and give credence to reports that say ChatGPT-like experiences could be built into iOS 18.

But there's been a change of narrative last week. Apple will not go at deploying AI on the iPhone on its own. That is, it won't handle the cloud-based AI features, at least initially. We saw several reports claiming that Apple is conducting preliminary talks with OpenAI and Google for possible ChatGPT or Gemini integration in the iPhone.

Google seems to be the frontrunner, and I already explained why Gemini might be a good match for the iPhone.

Neither party is ready to confirm anything, though Apple probably has to decide by June which third-party AI providers would handle parts of the AI features it wants to deploy with iOS 18. Apple will likely demo some of these features during the WWDC 2024 event that will happen during that month.

If a new report from China is accurate, Apple may have chosen a partner for the iPhone's upcoming AI features. It's not OpenAI or Google, but Baidu. The Chinese company would work with Apple to power AI features for iPhones sold in mainland China.

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