Meta will finally do the unthinkable and let Facebook and Instagram users opt out of user-tracking, which services like Facebook and Google use to serve highly targeted ads. That marks the first time Meta is willing to allow users to avoid tracking on its own platforms. But there are a few big caveats.
First, Meta will only let Facebook and Instagram users in Europe opt out of tracking. Secondly, Meta will only allow users to opt out after they submit an online form expressing their objections to Meta's tracking of in-app activity ads. Meta will then evaluate the user's request and possibly implement the change.
The post Facebook and Instagram users can now opt out of tracking, but only in Europe appeared first on BGR.
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