Piper Sandler just released a new version of its biannual Taking Stock With Teens study, which analyzes teenagers' preferences for various products. The study looks at spending habits for this key segment of the market, as well as trends from one year to the next.
The April 2024 edition of the study confirms what we already knew: teens overwhelmingly prefer the iPhone over Android. It's not really a contest, with 85% of respondents owning an iPhone. Furthermore, 86% of those interviewed said they want and iPhone as their next phone.
The figures are in line with the firm's October 2023 findings. Back then, 87% of the respondents said they were iPhone users, and 88% of the participants in the study said they wanted an iPhone after upgrading from their current smartphones.
The post Teens still overwhelmingly want an iPhone over Android, new survey says appeared first on BGR.
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