PlayStation starts 2021 as king of TV ad impressions

GUEST: PlayStation has continued its domination of gaming industry TV advertising into the new year, racking up over 425.7 million ad impressions from mid-December to mid-January — 44% of the industry’s total. Overall, 16 brands aired 51 spots more than 4,000 times during our measurement window, resulting in 962.7 million TV ad impressions. Once again, sports […]