Rih Got ‘Em Shook: Copycat Kylie Jenner Adds New ‘Every Shade’ Concealer Line To Her Cosmetics Company


Kylie Jenner Launches 30-Shade Concealer Line


Looks like Rihanna’s revolutionarily inclusive makeup line launch has some of these other beauty brands shook.


Kylie Cosmetics has already shown their shookedness by frantically tweeting out info about their “darker tones” of foundation right around the time that Fenty Beauty was smashing sales records and emptying pockets at Sephora.


Now, Kylie is trying even harder to run with the big dogs. The knocked up beauty mogul revealed 30 new shades of concealer…from super duper pale to the deepest of darks. Sound at all familiar?


Instagram Photo


Hey, gotta keep up with those industry trends. You think Kylie has a chance of touching the hem of Rih’s record-breaking success with these?


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