Supervalu become first to introduce own brand compostable grass trays


SuperValu has today announced that Organic Apples will now be sold in Compostable Grass Trays.


According to stats; "October is the most popular month for Organic Apple sales in SuperValu."


As a way to reduce the level of plastic waste, the new trays can be composted easily at home in the brown compost bin.


They're pulp-based and composed of grass and wood or recycled paper fibre, and are part of SuperValus commitment to making 100% of their own-brand, fresh produce, and in-store packaging recyclable, reusable or compostable by 2025.


In addition to the compostable trays, Organic Apple bags will be switched to compostable bags in November.


These bags are made of sugar cane, thistle, and sunflower seed oil and can be composted at home in the brown compost bin as well.


Ray Kelly, Interim Managing Director, SuperValu, said, "Apple season is here, and were delighted to announce SuperValu is moving another product line, Organic Apples, to compostable packaging.


"At SuperValu, were committed to removing unnecessary plastic from our own-brand packaging.


"We stock the largest range of loose fruit and veg in Ireland and for products that do require packaging were moving them to compostable or recyclable.


"With the move of organic apples and organic citrus fruits to compostable packaging, in 2020 alone we have removed plastic packaging from 30 product lines.


"So far, these changes have diverted 380Kg of plastic from landfill annually, a positive move that will impact every community we operate in around Ireland."


SuperValu is committed to reducing its carbon footprint in Ireland by 70% by 2025.