Tesco apologise after furious mum hit out at 'racist' kids T-shirt for sale in supermarket

A mum-of-two has slammed Tesco for selling a T-shirt that appears to criticise black women's hair.

Katie Wells was shopping with her two daughters in their Dover store when she spotted the "unacceptable" top, reportsKent Live.

The design features a black mermaid with the slogan "That's not my mermaid... her hair is too fluffy".

It is inspired by the title of children's book That's Not My Mermaid written by Fiona Watt, and part of a series aimed at babies and toddlers that has been established for 20 years.

Katie Wells was horrified to see this T-shirt on sale at her local Tesco

Publishers Usborne describes the multi-textured book as being a delight for youngsters, writing: "Babies and toddlers will love touching the textured patches as they meet mermaids with scaly tails, shiny mirrors and fluffy hair. The bright pictures and textures to stroke are designed to help develop sensory and language awareness."

But Katie says there are negative connotations with describing a black woman's hair as "fluffy".

She said: "We were walking down the main middle aisle and we saw the set from a distance. I got excited because diversity in clothing is particularly rare.

"I read the text on the shirt and was really shocked. Its not something any child should read on a t-shirt, and it perpetuates a stereotype its racism.

"Tesco needs to do better. They clearly need to diversify their purchasing team and be aware of this.

"It is not a new issue, especially with all that has been in the media recently, ignorance is not an excuse anymore. It makes me feel so sad and angry that this is how black children are growing up.

The children's book that inspired the design

"All children deserve to see themselves in childrens clothing, books and toys so that they know they are valued and celebrated. Bigger retailers like Tesco have the power to make these things happen, so why arent they?

"It is not acceptable and I would like them to remove this T-shirt from sale in all of their stores.

A Tesco spokesperson said: "We remain absolutely committed to ensuring that Tesco is a place where everybody is welcome and apologise for any offence caused.

"We will not be purchasing any more orders of this product."