Beyoncé Launches Long-Awaited Cécred Hair Brand With Hopes Of Being ‘An Inclusive Force Of Excellence’, Effortlessly Slays Cover Of ESSENCE

Beyoncé’s haircare brand Cécred is finally here and she’s sharing deets about it in ESSENCE.

Beyonce x Essence

Source: Andre D. Wagner / Essence

With so many stars stepping into the beauty industry with their own brands, fans have been waiting for Beyoncé to make her way into the space for years now.

She first teased the brand back in May 2023, posting to Instagram to let the Bey Hive know she “created something special” she couldn’t wait to share with the world. Now, nine months later, her brand Cécred is finally out.

ESSENCE x Beyonce

Source: Andre D. Wagner / Essence

The haircare brand launches with the Foundation Collection, which includes eight products that cleanse, condition, and visibly repair hair.

In a press release following the launch, Beyoncé said she was “so proud to finally reveal what we’ve been working on.”

“As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy haircare and to place scientific innovation and product performance above all else,” she continued. “My vision is to be an inclusive force of excellence in the haircare industry while celebrating hair rituals across global cultures and helping dispel hair myths and misconceptions on all sides.”

The “TEXAS HOLD ‘EM” singer’s passion for haircare was born while sweeping hair in her mother’s salon growing up, so it’s only right she be a part of the project, too. Tina Knowles joins Cécred as vice chairwoman, bringing along 40 years of experience as a hairstylist, salon owner, and entrepreneur.

ESSENCE x Beyonce

Source: Andre D. Wagner / Essence

“I have personally witnessed how these products have stopped breakage in its tracks,” Knowles said of Cécred’s products. “I’ve seen the transformations from using these products on all different hair types and textures and the results have been amazing.”

Beyoncé echoed that thought while gracing the cover of ESSENCE for the magazine’s March/April issue, where she opens up even more about her latest venture.


Beyonce x Essence

Source: Andre D. Wagner / Essence

During her cover story, she emphasizes just how important growing up in her mother’s salon was to her development as a person and as an artist.

“So much of the fabric of who I am came from her salon,” she explained. “That’s my foundation—and I think as an artist, so much of my bold experimentation with hair comes from being inspired by art and sculptures.”

ESSENCE x Beyonce

Source: Andre D. Wagner / Essence

Beyoncé continued, “Getting creative with braids; figuring out new techniques; and exploring ways to maintain hair growth with protective styles and wigs, while still feeling fabulous. It all stems from my experiences growing up in my mother’s salon.”

ESSENCE x Beyonce

Source: Andre D. Wagner / Essence

Cécred is now available exclusively at


ESSENCE x Beyonce

Source: Andre D. Wagner / Essence


Photographed by Andre D. Wagner Written by Brooklyn White-Grier

Styled by Shiona Turini

Hair Stylist: Neal Farinah at Draped Collective using Cécred Hair Collection Makeup: Rokael using Rokael Beauty at Opus Beauty

Nail Technician: Miho Okawara (MiHONAiLS)

Set Design by Bette Adams at MHS Artists

Photography Assistants: Tyler Woodford and Juliet Wolf

Lighting Director: Tutu Lee

Lighting Team: Zack Bartlett, Jake Reardon, Hisham Abahusayn, and Jason Capistrano Digital Technician: Maria Toncoso Gibbs

Wardrobe Supervisor: Ryan Dodson at Parkwood

Stylist Assistants: Milton Dixon, EJ Ellison, and Jaiin Kang

Hair Team: Nakia Rachon at Parkwood, Ziff Anthony

Makeup Assistant: Sarah Thacker

Nail Assistant: Ayumi Namaizawa

Set Assistants: Nicky Buzzerio, Christian Senrud, George Deacon, M Czerwinski, Graham Law, and David Rose

Tailors: Tim White and Shirlee Idzakovich

Production by The Morrison Group

Assistant Directors: Ryan Bremond and Myeka Williams

Production Managers: Alaura Wong and Christina Najar

Production Assistants: Jordan Mack, Dion O’Joe, Danica Morrison, and Frankie Benkovic

Shot at Milk Studios

Special Thanks to Cécred and Parkwood Entertainment creative teams, Blond, L’Ermitage Beverly Hills & Love Catering