Smartphone vendors have struggled in recent years, with one notable exception: Apple. While others saw sales and profits dive amid economic uncertainty, Apple did something unexpected by selling more expensive iPhones without increasing the price.
Apple increased the average selling price for the iPhone, taking advantage of the growing popularity of Pro versions of phones like the iPhone 14 and iPhone 15.
But now, an increasing number of reports claim that Apple has been facing stiffer iPhone competition in China than ever. Huawei's resurgence is one factor contributing to an uptick in Android phone sales in the country at the expense of the iPhone 15.
The latest development concerns a move many Apple fans would love to see in their home markets. Apple cut the iPhone 15 prices in China ahead of the iPhone 16 launch, and the discounts are significant.
I can't help but wonder if that's not something that Apple should consider doing globally, not just in China. And I'm not talking about just the iPhone 15, but every new iPhone generation in the six-month period that precedes the next-gen model's arrival.
The post What if Apple slashed iPhone 15 prices globally instead of just in China? appeared first on BGR.
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